Articles: Video Marketing

By: Allen Lundy


Video marketing is great. But a video with music is even greater. The real problem is, syncing music to a video sequence, whether it be slides or a live video, is not always an easy task. In this article, I'm going to give you a few tips to make sure that your music and video are synced perfectly.

The first thing you want to do is make sure you have good software. I prefer Camtasia, but, there are numerous other free programs that will produce similar, yet not as exact of results.

Syncing is not something that should be left to cheap stuff.

Also, you better have a computer with a lot of processing power because music and video takes a lot of juice to get just right. Without the proper software and computer processing power, you're fighting a losing battle before you even begin. Those are the cold hard facts.

After your software and PC are squared away, the next step is to make sure that you have the video portion done to perfection. Prepare the video as if you weren't using music. Make it ready for release. Most good software will allow you to add music later on, such as Camtasia. When the video is completed, the next thing you need to do is map out the timeline of each segment where music is going to be added. If you're adding just one musical track, this isn't too hard, but if you're adding several tracks, this takes some skill.

Let's say you have a five minute video and the first 15 seconds are the opening screen credits and you want to add 15 seconds of music to the credits. First thing you have to do is find the 15 seconds of music that you want to add, from whatever source you're using, and isolate it and import it into the video at the starting point of the opening credits. You want to make sure the music cuts off exactly at 15 seconds. With good software, you should be able to do this to a hundredth of a second with no problem.

Now, let's say the next piece of music is going to be for the end credits which are starting at 4:30. That means that you're going to have 4:15 of silence between the end of the first piece of music and the start of your end credits. Most good software will allow you to insert a musical clip at any point on the audio timeline, which is separate from the main timeline. To make this really simple, just play back the video and stop it at the point where the end credits begin. Then, at that point, insert your second audio piece. Even if you're not perfect, it shouldn't be off by more than a tenth of a second. Again, most good software will allow you to place items that precisely. And, if your PC is up to the task, there should be no lags in the playback.

As you can see, a lot of making this process work smoothly is in the software and hardware of your PC. So don't scrimp there, or your video making process is going to turn into one very big headache.

To YOUR Success,

Allen Lundy


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