Articles: Video Marketing

By: Allen Lundy

If you're a serious Camtasia user, you know that there are many options for publishing or producing your videos. With so many options, which ones do you choose? Does it really matter? This article is going to cover a few basic uses and hopefully give you some simple tips for publishing your videos.

There are two things that you need to be aware of when producing any video. The first is quality and the second is ease of viewing or portability. Unfortunately, as I am sure you've discovered, you usually sacrifice one for the other.

For example, if you want your video to be of really high quality, that usually means that the video size is going to be quite large. That ultimately means that many potential viewers of your video can't view it properly or it takes them forever to do so. Make the video smaller and in many cases, the quality suffers greatly. Yeah, it's a real pain in the backside.

Sure, there are some video experts out there who can optimize your video for you and still have it looking good. Problem is, these services will also charge you an arm and a leg. For the average video marketer who is making quite a few videos, this is simply not an option. Therefore, they have to make do with what they have. That's where this article comes in.

After beating my head against the Camtasia wall for months now, I have come up with the optimum way to pump out videos where the quality is decent enough and the size isn't so that you're restricting the average Internet user.

The key is to produce the video in FLV format. This will give you the smallest size possible while at the same time producing decent enough quality. A frame rate of 5, max bit rate of 300, and 50% quality will be more than good enough for Powerpoint type presentations. For live action videos, increase the quality to 70% and you should be just fine.

No, these videos will not look like they were produced in a TV studio, but they will do the job and you won't have prospects screaming at you because they can't view your production.

To YOUR Success,

Allen Lundy

Insert these Video Templates in your Camtasia productions.