Internet Marketing Success

Social Media And Search Engine Optimization

Search Engine Optimization

Social Media Optimization

The terms Search Engine Optimization and Social Media Optimization might sound almost the same. But they do not mean the same. They are different from each other. Let us look into what are Search Engine Optimization (SEO) and Social Media Optimization (SMO) separately.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a process of getting a webpage rank higher in search engines when a user searches for a particular product or service. About 90 percent of traffic to a website comes from search engines such as Google, Yahoo, MSN, etc. A good knowledge and research on SEO would help webmasters to get their site rank higher with search engines. In order to increase your websites ranking you should get high quality back links to your site. You could achieve this by writing articles on topics related to your product or service and submitting them to popular article directories such as ezinearticles.com. Basic principles of SEO are: providing quality content on your site and getting links to your web pages so that you could get good traffic to your website through SEO.

What is Social Media Optimization?

Many of us are familiar with Search Engine Optimization (SEO). But the buzzword today is Social Media Optimization (SMO). Social media optimization has so many definitions given by a number of experts. After referring to all those definitions we come an understanding of Social Media Optimization as a process that refines a website so that its content and awareness are widely distributed through social mediums and online communities by visitors of the website. Many would agree that delicious and digg are representations or examples of SMO of today. Some say it is a mixture of technology and sociology where monologue is transformed into dialog. Instead of one person talking to many, many people exchange information with many other people.

Many experts have offered their definitions about social media optimization based on its tools that facilitate socialization of content.

According to Wikipedia, social media describes the online technologies that users utilize to share their views, experiences and perspectives. Social media takes many different forms such as text, audio, video, images, etc. Social media websites typically use technical tools such as forums, message boards, blogs, vblogs, podcasts, YouTube, communities, bookmarks, networks, micro blogs, wikis, Digg and Reddit, Wikipedia, etc. that allow users to interact with each other.

The most often cited examples of social media applications are: MySpace and Face book for social networking; Wikipedia for reference; YouTube for video sharing, Digg and Reddit for news aggregation, Flickr for photo sharing, and many more. Social media optimization is a set of means or techniques used for increasing publicity through social media, online communities and community websites.

We could say SMO is a derivation and an extended form of Search Engine Optimization (SEO).